L'Oréal Paris - Standing Up Against Street Harassment
As a designer, I believe in using creativity to drive meaningful change. That’s why I was proud to contribute to the Stand Up initiative by L’Oréal Paris Canada and Right to Be, which empowers people to safely intervene when witnessing street harassment.
To spark action, we designed bold posters featuring victim-blaming phrases like "Asking for It." The idea was simple: when people instinctively tore them down in outrage, they would uncover a message urging them to get training via a QR code.
Seeing how design can provoke real engagement and encourage people to stand up for others was incredibly rewarding.
