Designing a 360° Mental Health Awareness Campaign
As a designer, I played a key role in developing the visual identity and brand storytelling for AcceleratorKHP, a groundbreaking initiative by Kids Help Phone aimed at reshaping youth mental health support in Canada. With 1 in 2 youth struggling with their mental health alone and suicide as the second leading cause of death among young people, this project carried a powerful and urgent mission.
My work focused on creating a cohesive and impactful design system for a 360° campaign, ensuring that the message reached young people, parents, and stakeholders across multiple platforms.
Through strategic design choices, I helped position AcceleratorKHP as an innovative and forward-thinking solution, reinforcing Kids Help Phone’s 35-year legacy of supporting youth in crisis. By ensuring brand consistency across all touchpoints, I contributed to making mental health support more accessible, relatable, and action-driven for young people across Canada.